Brand Values and Purpose

Due to the wide range of current and future projects encapsulated within the Longbridge umbrella, the core themes and objectives of each were distilled, analysed and reconnected in a broader sense. Longbridge is a way of approaching business, rather than a product itself, and the core ethos and mission is at the heart of all decisions. At its core, Longbridge has a strong environmental and social purpose. The umbrella brand had to encapsulate the many different aspects of the business, demonstrating its commitment to creating a healthier planet and healthier communities. The progressive ethos that drives Longbridge forward aims to inspire individuals and communicate new ways of running successful businesses - methods that create future-proof career opportunities for the next generation. 

Brand Personality and Audience

Longbridge needed to maintain a smart appearance and professional tone of voice, whilst introducing contemporary and youthful sparks that appeal to a wide range of people. On the professional side, the brand will be seen by potential business partners, clients, collaborators, governmental bodies, grant funders and much more - therefore Longbridge must be seen as a serious organisation that withholds strong expertise within its field. On the flip side, the brand will also be used to engage a younger audience through educational initiatives, products and activities that will work to inspire and reconnect people with the natural world. Our task was to create a brand that appeals to both - something that is refreshing and a little bit different.